About Us

 

Whimsically named after a stop on London’s Northern Tube line, Chalk Farm started life as an online business in 2010. 

Based out of a small domestic kitchen, its beginnings were modest, with a menu comprising  a couple of items that were already imbued with traits that would eventually define the company. The commitment to using the finest ingredients. The preference for substance over style. The distinctive pairing of bold flavours with rustic aesthetics. 

Emerging at a time when most bakery offerings were sculptural and picture-perfect, Chalk Farm was a celebration of elegant imperfection. 

Chalk Farm opened its first outlet in Paragon in 2013, which would become its flagship, followed by a second one in Parkway Parade in 2014. It has grown to be known for its eclectic but thoughtful catalogue, one that comfortably straddles Western and Southeast Asian realms. Its striking glass display cases are presently homes to cakes one may find in a European coffee house, like Blackforest, Pineapple Carrot and Dark Chocolate Olive Oil, as much as they are to kuehs or local snacks, such as Salat, Bingka Ubi Kayu and Talam.

The assortment of treats changes with the seasons. Christmas brings with it fruit and log cakes, Chinese New Year jars of pineapple tarts and almond cookies, and every month in between, unexpected specials quietly appear.

A crackle of excitement is felt by our team whenever the cake collection for a month is being designed. That this translates into joy and delight experienced by our customers is what gives us the greatest satisfaction.